Our event will be a chance to support and celebrate the Cowboy and Western lifestyle culture during this great event. The Downtown Reno Cowboy Expo will feature a select group of vendors, as you are one of the first to be invited to attend this event. Reno Rodeo event has been taking place for over 100 years, since 1919, and over the recent years has had a yearly attendance of nearly 200,000 fans over the 10-day period. This event will be in partnership with Caesar’s Entertainment and the City of Reno to create a new experience and to continue to celebrate the history of Rodeo and the City of Reno.